A web connected generation that has been bending and re-inventing rules of fashion for quite some time now are the tastemakers of the fashion world. Sound consumers of fashion today, consists of the new generation, who likes to keep clothing labels on their toe by constantly upping their game. Always ahead of trends, whether it’s about their discrete Instagram feed or their inclination towards blurring the gender decided fashion lines. From how the product is offered to the way it is marketed, millennials make a huge impact on how designs weigh in on their needs. Brands and labels have implemented new strategies to cater the new wave of audience with individual personalities and unconventional styles. A single impression made on a beautifully clicked photograph decides its fate, and that’s how the new brigade of fashion makes the tough call between what’s going to work and what’s not. In the current day and age, a design reaches its peak when the web dominating consumers give it their seals of approval.
Falguni Shane Peacock is the turf for millennials who are looking to make better sartorial choices. The new age e-commerce junkies have traded the conventional store-to-store cardio with online shopping. That’s where label Falguni Shane Peacock covers all the bases. Having an assortment of multiple lines under a giant fashion house makes it more accessible for the constantly on-the-run consumers. The couture collections include decadent lehengas, gowns, saris, sari-gowns and anarkalis. While the other sections comprises of cutting-edge dresses, sensuous bodysuits and co-ordinated athleisure sets for the fitness aficionados. Most of the options being covered, FSP atelier also has an indulging array of urban-chic kurtis for the ones who occasionally reroute towards classic ensembles. To have all forms of luxury clothing under one brand is a modern buyer’s dream come true.