Curators of the blog, The Image Code, Aaliya and Tina are luxury connoisseurs in its true sense. Fashion blogging has now become mainstream, but the idea of showcasing luxury fashion is still a relatively new arena. Both Aaliya and Tina wanted to share their taste for all-things-fine in life with the young and aspiring fashion enthusiasts, as opposed to the everyday fashion content. The duo has managed to collaborate with high-end beauty and fashion brands, and with their own unique sensibilities, they often showcase versatility through their blog. For the launch of the #iamfsp2.0 t-shirt campaign, The Image Code girls talked about how they ventured into luxury fashion, and what makes their blog stand apart.
1) HOW IS LUXURY FASHION CONTENT CREATION DIFFERENT FROM REGULAR FASHION CONTENT?
“So luxury fashion content is different from regular fashion content because regular content focuses on everything that comes it’s way but luxury fashion is very hand-picked and it’s specially curated. It’s a different niche, so the content creation has to be very unique so it is very different from everyday fashion content.”
2) WHAT DO YOU THINK IS THE BEST SERVICE A LUXURY BLOG CAN PROVIDE ITS READERS?
“So honestly, when it comes to luxury I think it’s very experiential and emotional, as influencers or a channel what you provide to your followers is your first-hand experience and your take on it because you get that kind of exposure to that brand’s product or service.”
3) WHAT INSPIRED YOU TO TAP THE NICHE LUXURY MARKET WHILE STARTING YOUR BLOG?
“From the very beginning, we knew we wanted to do something that was very unique and something that will stand out. I feel like there were a lot of people pursuing fashion, so it was important for us to something different and stay true to who we are. We are super picky and selective with our choices, and luxury is just that.”
4) WHO ACCORDING TO YOU HAD THE BEST LUXURY STYLE IN INDIA?
“Natasha Poonawalla, she hands-down has the best luxury style and rocks every single thing she wears.”
5) WHAT’S YOUR TAKE ON FASHION INFLUENCERS?
“I would say they are super important and are an integral part of the fashion industry. As influencers, we have the power to influence people’s choices, as they have a personal connection with us, and they can relate to us, because it’s not a onetime thing, it’s an everyday relationship. We can mould their sense of style.”
6) A FASHION INFLUENCER WHOSE STYLE YOU WOULD LIKE TO APE?
“There are a lot of international influencers we look up to like Negin Mirsalehi, Anabelle Fleur and Aimee Song.”
7) DO YOU THINK INFLUENCERS IMPACT FASHION AND BEAUTY TRENDS TODAY?
“Yes definitely, as fashion and beauty go hand-in-hand and as influencers, we review everything that’s connected. Beauty is super accessible and easy to showcase it to people, and today even fashion brands venture into beauty, so it’s all interconnected.”
8) DO YOU STALK ANY POPULAR BLOGGER?
“We talk a lot of them, we can open up our Instagram and show it to you, but it’s nice to be inspired by different people, especially the international bloggers because they are definitely a few steps ahead of us.”