The style and grooming editor of the popular website MensXP.com, Siddharth Batra is a fashion Chameleon, who can work every look under the sun. The young fashion enthusiast takes the sartorial call on what goes onto the covers and editorials shot for the digital magazine, that is MensXP. He is a fashion connoisseur who likes to showcase his versatile sense of style through his aesthetically curated Instagram account. Batra rocks the jewel tones suits as effortlessly as he works clashing prints and floral. As a segment on MensXP.com, Siddharth also hosts the popular series Groom Barabar Groom, where he shares his expertise on men’s fashion and helps them combat everyday woes on grooming. Having styled the new generation Dapper Dan’s of the country like Vicky Kaushal, Kartik Aaryan and Raj Kumar Rao in some seriously drool worthy looks, Sidharth Batra is definitely elevating the bar of men’s fashion in the country. As a part of our feature story for the May issue of The Peacock Magazine, Siddharth Batra shares his best social media tips and talks about being a fashion influencer.
1) HOW DOES IT FEEL TO BE A FASHION INFLUENCER?
“Well, how it feels to be in a flock of sheep, it’s all fun and games until you lose your followers.”
2) HOW HAS SOCIAL MEDIA CHANGED YOUR BRAND?
“A lot of acceptance towards Instagram has made a lot of difference, people see a lot of me, I try and keep my content very balanced, I do a little about lifestyle, keep things relatable and premium, and I guess that’s what’s working for me.”
3) A QUICK WARDROBE TIP FOR INDIAN MEN?
“I think it’s simple, update your staples, you don’t need to go crazy, add an accessory, add some colour, that’s literally all you need to do.”
4) HOW’S YOUR JOURNEY IN FASHION BEEN SO FAR?
“I studied what I’m doing and I’m doing what I studied so there’s some sort of comfort zone there and I don’t think I’m doing pretty bad, right? I’m enjoying what I do”
5) A QUICK SOCIAL MEDIA TIP?
“I can give you 3
– Keep your captions crisp
– Keep your images edited
– Don’t look too hungry for followers, it shows ”