KAT DIARIES

 
Khushnaz Ashdin Turner a.k.a Kat Diaries is a digital influencer who creates fashion, beauty, travel and lifestyle content. Turner started blogging out of passion, which later turned into a full-time career. The mother of two perfectly balances between being a mom and a content creator, while also playing a pivotal role in the family business. Khushnaz documents her unique sartorial style and decodes the newest fashion and beauty trends for her ardent followers. At the #iamfsp2.0 t-shirt campaign, in a fun conversation with The Peacock Magazine, Khushnaz spoke about the importance of influencers in fashion/beauty and the ways in which they help shape the trends.

1) WHAT’S YOUR TAKE ON THE INFLUENCERS?
“As a fashion influencer, we have to make responsible choices as our identity lies in the ability to engage a large audience and can persuade them by virtue of our authenticity and reach. An influencer has the power to affect the decision of those who follow her.”

2) IS THERE A FASHION INFLUENCER WHOSE STYLE YOU WOULD LIKE TO APE?
“There are so many that constantly inspire me. Some for their content and some for their personal style my all-time favorite is Camila Coelho”

3) DO YOU THINK INFLUENCERS IMPACT FASHION TRENDS?
“Yes, I believe we do have the power to impact trends, these could be anything from makeup to fashion or beauty or lifestyle. There are so many times I have put out a video or a picture and people have sent me a picture of them styled in a similar way, so there is a definite impact.”

4) DO YOU STALK ANY POPULAR BLOGGER?
“Yes, so many from around the world, Camila Coelho, Karen Wazen, In the Frow and Leoniw Hanne.”

5) HOW DO YOU MANAGE TO MAKE SHOOTS FOR INSTAGRAM LOOK GOOD?
“So for me it’s all about firstly understanding and talking with the brand firstly and then I usually have references that I look up and a mood board also is created, which is them shared and discussed with my team that is my photographer, makeup and hair and even my team As we all need to be on the same page. Also, I love to keep challenging myself and reinventing myself and my content at regular intervals.”


 

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