Shot By- Pravin Talan
The YouTube sensation rose to fame ever since she started compiling her flawless makeup skills and beauty hacks through her official channel 3 years ago. Having been a front-running contestant in the first cycle of India’s Next Top Model, Malvika had all the right ingredients for being a digital influencer. She started her YouTube channel back in 2015, with just a few videos; Sitlani had managed to efficiently execute her expertise on makeup, skin-care and hair with her ardent followers. She was one of the few initial beauty bloggers who had coined a trend which wasn’t as common in India as it was in the west. From day-to-day hacks on getting that spotless skin, to mastering the complicated art of contouring and baking, Malvika had formulated a step-by-step routine for all the emerging makeup junkies. The beauty blogger also puts up truthful reviews of high-end makeup products and drug store items to make the evaluation easier for her fans. In the ever challenging beauty industry, this YouTuber has concreted a strong spot for herself by being a one-stop-halt for those never ending beauty queries.