1) WHAT DO YOU THINK ABOUT THE MUSICAL CHAIR SCENARIO BETWEEN INTERNATIONAL DESIGNERS AND FASHION HOUSES RIGHT NOW?
“I think it is a volatile scenario. It is survival of the fittest.”
2) WHAT WERE SOME GAME CHANGING TRENDS IN 2018 AND WHAT DO YOU ENVISION FOR 2019?
“2018 was all about the shine, sparkle, the 80’s coming back, power shoulder, power dresses and atleisure getting even more experimental. In 2019 I see a lot of metallics, bold colours, experimentation in athleisure and sporty chic becoming even more pronounced.”
3) AS A FASHION CONNOISSEUR, WHERE DO YOU SEE INDIAN FASHION ON THE GLOBAL MAP?
“I think Indian fashion is already on the global map. Designers among the likes of Falguni Shane Peacock have been dressing along the likes of Beyonce and the who’s who. We also have other names who have been putting India on the map. Zardozi, Chikankari, Indian embroidery and techniques are getting even more prominent on the global fashion market.”
4) WITH HEAVILY STYLISED LOOKS, ESTABLISHED AND UPCOMING BRANDS ARE GETTING THE CHANCE TO BE ON THE RADAR. DO YOU THINK IT IS FAIR PLAYGROUND NOW? WITH SOCIAL MEDIA GIVING BRANDS VISIBILITY?
“I think social media has completely changed the game. It is all about Instagram, IGTV and Instagram stories. That is the place to be seen and it is great visibility for the brand with campaigns being unveiled on social media. The whole idea of being over styled is- more is more, which is the philosophy of most fashion houses. More is more, is here to stay. It is all about over the top glamour. We saw it a lot in 2018 and we will see it in 2019 too.”
5) 2018 WAS THE YEAR OF INSTAGRAM INFLUENCERS. WHERE DO YOU SEE THIS IN 2019?
“I think there will be a filtering process. Eventually Instagram influencers who are actually influencing fashion, have an original point of view and have an original vocabulary will be recognised and given prominence. I see Instagram becoming stronger and more experimental in 2019.”
6) A MYTH ABOUT FASHION YOU WANT TO BREAK?
“Fashion is a lot of hard work. Sadly, we can only see the glamour part of it. There is a lot of research that goes into every campaign and product. Individuals itching to get into fashion should look into the hard work aspect of it. It is not just about fashion shows and the glamour but a lot to do with a garment which takes hours and hours of craftsmanship.”
Photography by- Abheet Gidwani
Clothing by – Falguni Shane Peacock
Hamper Courtesy- Sova, Decleor, Moroccan Oil
Beverage Courtesy- Black Water
Calligraphy By- Dancing Pen & Co
Desserts By- Toujours
Decor- Fiorella India