BREAK THE RULES WITH SHANE PEACOCK

Creating the Edge
The Creative Director Of Falguni Shane Peacock Shares His Thoughts On How To Break The Rules…

FASHION HAS NO RULES

“To begin with, I don’t believe that anyone should be following fashion rules.  Today, people know what they want and fashion is seen as an extension of your personality. Fashion is all about telling stories and no one should be told what story to tell.”

STYLISH>FASHIONABLE

“You are not being fashionble/stylish till the time you are not seeing something
with a unique perspective. For me being stylish is more important than being fashionable. It is not about what you buy, it is about how you express yourself with it.”

YOU ARE YOUR OWN TREND

“The person is always the most integral element of the outfit. I do not believe in following trends. I believe everyone interprets the same thing very differently. A lot of people believe that power shoulders are gone, however our latest collection is all about power shoulders. In the end, you are your own trend.”

BE AHEAD OF THE CURVE

“While a lot of people re-visit the past to seek inspiration, I personally always want to think beyond. If I make a garment and feel like “This will be outdated after 5 years”, I scrap it. It is always important to think- ‘ What Next?’ .”

MAKE EVERY LOOK COUNT

“Clothes should be worn for the love of them, not for the approval of anyone, or anything, else. Every look that you create/ wear reveals something about you and your thoughts. Hence, it is important to pay attention to what your outfit makes you feel. It is important to pay attention to detail and make every look count.”

 


 

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